C-Rocka: CGD Deisgn

The remaining four members of the program I'm in at MACD were all asked create a redesign for the CGD (Certificate in Graphic Design) program brochure. We all had to create a different concept/designs and then the director would chose one or elements of this one or that one. After one concept was chosen we were asked to create 2-3 different designs and mock them up. We had maybe a week to bang it out. All four of us have full time jobs as well as our other class we have on Saturday to make time for so this project to say the least was a bit of a challenge.

The four of us students broke off into two groups and began our creative processes. Molly Hein and I came up with a “border book” design to make the trading cards an extra element to the design while not straying from the important content. The cards in this design will tear off effortlessly due to perforation and offer up handy tips to prospective students as they prepare to commit to the program. After extensive image research along with studying the way advertising took place in the late Fifties into the Sixties we came up with what you see. Creating the “campy” look they pulled borders from old fanzie Elvis trading cards and mimicked some of the off-registered printing that often took place in that era of time.

We also found that it would be best to make the most of the “campy” feel by using a cream/tan color paper to give the cards a vintage feeling. Other elements in the piece are the hand drawn header type treatments, handy tip images and the MCAD building. Keeping the piece only to two colors we went with Pantone 332 U, a sea foamy green. The final size of the piece folded down will be 4”x6”. A wafer seal will be used to close the piece for ease in the mailing process.

Although our particular design elements were not chosen our format concept was chosen. Below is what Miss Molly Hein Design and I created.

What it will look like once you break the seals...